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Event Details

We'll discuss strategies for business practitioners to adapt and maximize marketing and sales activities with appropriate strategies based on the trends and market conditions in 2023, which are predicted to be full of changes and instability for businesses.


The focus will be on how digital channels such as WhatsApp can be long-term marketing tools to assist businesses in various activities ranging from customer acquisition, marketing, sales, to retention. We'll also discuss how to maximize the use of WhatsApp for long-term business results, including through eCommerce utilization.


Ultimately, We'll explain how the relationship between eCommerce and communication channels such as WhatsApp can build sustainable relationships for business development in various scales and industries.

May 23, 2023

14:00 - 17:00 GMT+8

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Connext, 11th Floor, Cyber 2 Tower, Rasuna Said, South Jakarta
Jl. H. R. Rasuna Said No.13, RT.7/RW.2, Kuningan, Kuningan Tim., Kecamatan Setiabudi, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12950
South Jakarta, DKI Jakarta, Indonesia
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Agenda

  • 14:00 - 15:00Open Gate & Registration
    15:00 - 15:10Opening & Introduction
    15:10 - 15:401st Topic - Shopee Session
    Talking Points:
    1. Understanding the landscape of existing and most updated online marketplaces in Indonesia.

    2. Understanding customer behaviour and character on Indonesia’s market.

    3. Understanding how business marketing channels can play a major role in business development activities, especially through eCommerce? (eg: WhatsApp, Instagram, Facebook, etc).

    Muhammad Arief Budiman

    Business Development Analyst at Shopee

    15:40 - 16:102nd Topic - Qontak Session
    Talking Points:
    1. Understanding the importance of businesses to implement digital solutions in their marketing strategy to match the trend.

    2. Understanding WhatsApp as a platform that can help businesses reach a wider market to increase business sales.

    3. Understand how WhatsApp Business API as an end-to-end platform can help business owners in marketing activities, selling, and customer service/retention.

    Putri Aisyah Pradika

    Business Development Lead at Mekari Qontak

    16:10 - 16:50QNA & Discussion Session

    Putri Aisyah Pradika

    Business Development Lead at Mekari Qontak

    Muhammad Arief Budiman

    Business Development Analyst at Shopee

    16:50 - 17:00Photo Session & Closing
    17:00 - 18:00Networking Session

Speakers

  • Putri Aisyah Pradika (Business Development Lead at Mekari Qontak)

    Putri Aisyah Pradika

    Business Development Lead at Mekari Qontak

  • Muhammad Arief Budiman (Business Development Analyst at Shopee)

    Muhammad Arief Budiman

    Business Development Analyst at Shopee

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